Every day, the harvest helpers walk through the green rows, searching for the red tomatoes in the most perfect size possible among the leaves and filling the crates. Giuseppe Napoletano is already waiting in his canning factory. His family owns their own tomato fields, but he has over 70 other contract farmers who deliver their tomatoes to him.

More than 20 years ago, when the success story of the Napoletano family began in Germany, they were not affiliated with the Consorzio and therefore could not label their tomatoes as DOP San Marzano. This has not affected the success of these tomatoes. They remain one of the most sought-after foods to this day.